Arc Seven Blog Archive - June 2015


How do you put a price on reputation? Posted by: Alistair Clay | 10.06.15

 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”

The words of legendary US investor Warren Buffett, who knows a thing or two about what success looks like.

Never before has the link between reputation and a businesses’ bottom line been stronger.

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How to maximise the impact of Care Home Open Day Posted by: Gemma Keogh | 10.06.15

 

On Friday 19th June care homes up and down the country will be throwing open their doors and inviting their local community to participate in Care Home Open Day with them.

This national celebration is a chance for providers to show the wider public the high quality of care on offer and what it is really like to live in a care home.

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#DementiaWords – let’s think about how we talk about dementia Posted by: Gemma Keogh | 09.06.15

 

Words matter. They carry meaning, tell a story and provoke emotion.

The words we use to describe people and organisations in our work as a PR agency shape how they are perceived by their audiences.

We have a responsibility – what we say and, how we say it, matters.

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Having a nose for news can avert a crisis Posted by: Alistair Clay | 08.06.15

 

Media crises are too often wrongly labelled as Black Swan type events.

“How could we have seen it coming?”, “this hit us like a bolt from the blue”, “we had absolutely no way of knowing we would be front page news” etc etc.

This is rarely the truth.

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