Arc Seven Blog Archive - July 2015


A plea to the media – don’t ignore the rights of those ‘living with dementia’ Posted by: Alistair Clay | 31.07.15

In a previous life as a young time-poor hack I would churn out copy by the yard and I admit that under the pressure of tight deadlines, and the odd maniacal news editor, there was little opportunity to truly consider the impact of the words I was bashing out on my well-worn keyboard.

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Brand in Social Care: Be your PR Posted by: Gemma Keogh | 08.07.15

We are experiencing a time of rapid change for the social care sector.

Jeremy Hunt’s recent call for a national debate has placed care of older people at the top of the political agenda.

Unrelenting scrutiny from the media means that care providers continue to make headlines across the country.

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Using social media to sell beds? Posted by: Gemma Keogh | 10.07.15

“But how does social media help us to improve our occupancy?”

This is the question that I get asked most frequently by marketing managers faced with hitting targets and measuring the success of their comms investments.

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How care homes can use hashtags Posted by: Gemma Keogh | 08.07.15

As of April this year 302 million people were actively using Twitter with 500 million tweets being sent daily across the world.

Older people are increasingly becoming part of these statistics with more logging on to social networks than ever before. And so Twitter has now become an effective tool for care home providers to engage with target customers in the older demographic.

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