Arc Seven Blog Archive - March 2017
Don’t just do PR…BE your PR Posted by: Alistair Clay | 23.03.17
It might seem a little unusual for the boss of a health and social care PR agency to encourage people not to do PR – but I am, well, sort of.
‘Doing’ PR (public relations) without ‘being’ your PR can be a dangerous game in the social care sector.
Of course it’s great to secure lots of positive media coverage, have engaging social media content and a bells and whistles website, but if all of this isn’t grounded in the culture of the organisation then it can strike a hollow note over time.Add to or read responses
Serve your community and your community will serve you Posted by: Alistair Clay | 23.03.17
I was always taught by one of my PR mentors that creating awareness is one thing, building trust is quite another.
In the social care sector, probably more than any other, it’s the latter that brings real results but is often forgotten in pursuit of the former.
Awareness is relatively easy. One can book big advertising runs, blitz social media with content or put a huge banner on the side of a home, all useful activities, but it might not have the result you’re after – that people in your local community TRUST you.
You see, trust really is the magic ingredient when you’re running a care home or support service. It improves referrals, drives occupancy levels and it allows you to recruit and retain the best staff.
So how do you go about building and earning that trust?Add to or read responses