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Don’t just do PR…BE your PR
Posted by: Alistair Clay | 23.03.17
It might seem a little unusual for the boss of a health and social care PR agency to encourage people not to do PR – but I am, well, sort of.
‘Doing’ PR (public relations) without ‘being’ your PR can be a dangerous game in the social care sector.
Of course it’s great to secure lots of positive media coverage, have engaging social media content and a bells and whistles website, but if all of this isn’t grounded in the culture of the organisation then it can strike a hollow note over time.