How care homes can use hashtags
Posted by: Gemma Keogh | 08.07.15

As of April this year 302 million people were actively using Twitter with 500 million tweets being sent daily across the world.

Older people are increasingly becoming part of these statistics with more logging on to social networks than ever before. And so Twitter has now become an effective tool for care home providers to engage with target customers in the older demographic.

As a platform that thrives on real-time news updates it is also a perfect opportunity to join the online conversation about current issues affecting the sector.

At the heart of these debates is the hashtag.

By using a hashtag a tweet will appear as part of that conversation stream and will be seen every time someone searches for that topic.

So, if someone is looking for news about the care sector or care homes they are likely to search #caresector or #carehomes.

These are our top hashtags for care homes:

#dementia – one of the most pressing issues of our time with almost 850,000 people with dementia in the UK. Carers, campaigners, researchers and charities have taken to Twitter on mass to discuss the issue that affects 1 in 6 over 80s.

#olderpeople – a popular hashtag used to empower older people and also to celebrate Older People’s Day on October 1st.

#carehomes – a popular hashtag for all things relating to care homes.

#dementiawords – inspiring campaign making people think twice about how they talk about dementia and the effect of their words.

#elderlycare – use this hashtag to engage with people about advice and help on elderly care or in industry-led content.

#carers – another topic high on the news agenda, use #carers when tweeting about those who look after loved ones, as well as those who work in care homes.

#caresector and #care – often used in tweets relating to news stories about the sector.

#location – a care home’s reputation is often most important locally so those in your nearby area who are interested in what’s going on their community will see your news through this hashtag. For example, #Birmingham or #Bristol.