How to evidence your outcomes
Posted by: Gemma Keogh | 15.12.15

 

The quality of your social care provision is often judged by the positive outcomes that you deliver for service users, and crucially how those outcomes are evidenced.

A company-wide comms strategy, that tells the compelling stories of the individuals you support and your staff, plays an integral part in successfully documenting and demonstrating those outcomes to key audiences.

Here we look at the best three ways to evidence your outcomes:

Case studies: first hand accounts of outcomes are THE most impactful way to document the success your services and their users have achieved. The best and most powerful way to tell the story is through the voices of your residents/tenants. Interview them and use what they say word for word so that you capture the feelings generated by the outcome. Accounts of emotive journeys through care pathways or treatment plans will resonate with your audiences and demonstrate the real qualitative impact of your work.

Remember, case studies don’t always have to be written, think visually, and create video case studies that include interviews but also footage of improved health or a change in behaviour, in real-life. For example, rather than just saying that it happens show your service user participating in community events and using public transport by filming them. It may take more time and resources to organise properly but a three-minute film will often be well worth the investment.

Testimonials: speak to those who use your services, their families or friends, and see if they are willing to talk to you and record a testimonial. Recording accounts of how a particular type of support has benefited a wide group of people is a strong and impactful way to document the many layers of success of a service. It shows the extended reach of a facility and how different stakeholders are affected directly and indirectly.

Testimonials can be used on your website, in newsletters and also on social media. They are a great way to improve staff morale – teams respond better when they feel valued and praise is much more powerful if it comes straight from the horse’s mouth.

Photos: time-poor managers and staff, under pressure to complete many other reports and paperwork requirements, may not have the capacity to provide additional documentation for comms purposes. So this is where images play a crucial part in evidencing outcomes. Invest in a decent camera, or even a communal smart phone for services, so that whilst out with residents or service users they can record activities as they happen. Up-skill staff by investing in training and empower them to take great photos – there’s nothing more rewarding than seeing an image that you took being used across the company in newsletters, websites and even in the local paper!