How to take media-ready images
Posted by: Gemma Keogh | 10.09.15


Image-led content is essential for successful and impactful comms – digital or print, high quality, expressive photos are crucial to conveying your brand’s key messages.

Luckily you don’t have to be a professional photographer with an impressive camera to take them. These days an eye for engaging content and a smart phone will suffice. Here are our top tips to get you started.

  • Make sure your photos are high resolution (more than 1MB file size) and are in perfect focus. Most print publications will only accept high res images and they look much better on websites and social media.
  • Be aware of the composition of the photo. Make sure all relevant and interesting items are included i.e. if you are planting a tree ensure the tree and spade can be seen.
  • It’s crucial that the people (subject) or focus of the picture fills the frame. Remember you don’t have to take full figure photos of people – from the waist up is just fine.
  • Make sure everyone in your photo is looking directly into the camera with their eyes open and big smiles.
  • Avoid the backs of people’s heads in crowds or groups. Move around the room so you get a better angle and can see people’s faces.
  • Don’t be afraid to move or rearrange people if you need to. People often feel awkward when having their photo taken so are happy to be told where to sit or stand.
  • Don’t cut off people’s heads and avoid random limbs of other people outside the frame appearing in photos.
  • Avoid taking a picture with the light behind/in front of a window. The photo will be over exposed.
  • Make sure there’s nothing obscure in the background – like a tree growing out of someone’s head.
  • Remember, only take photos of those who have said you can. If you will be using the photos on marketing materials, your website or social media you may need to get written permission of the people in the photo.
  • Think about your brand and make sure your photo represents and supports the brand messages.
  • Avoid action shots, such as people dancing. It’s hard to capture action in a photo so it is better to stage the photo and make sure you get the right effect.