Care homes which take time to build a positive working culture for staff and prioritise partnerships with community groups tend to score more highly in CQC ratings than those which don’t.
Actively engaging and creating meaningful relationships with team members and local people directly connected to your home is a crucial step in the pathway to achieving outstanding.
The role of public relations (PR) has moved on from solely issuing company statements to the media and is now a critical component of shaping and building outstanding reputations.
Effective PR, when embedded at the heart of the organisation, empowers quality care providers to realise and communicate the value of their extraordinary work.
Your PR agency should be the catalyst that communicates your values to your audiences by telling compelling stories about your extraordinary care services.
So what does that look like?
Supporting you to establish strong links in the community and to work collaboratively with stakeholders. Telling the story of these initiatives, celebrating the outcomes achieved and promoting more positive partnerships for the future.
Playing an active role in creating and maintaining a positive workplace culture by helping you communicate your values and demonstrating those values in action through workshops, case studies, staff profiles and features. All communications should embody your values; from website stories, social media posts, through to marketing images and event posters.
Supporting you to deploy effective recruitment and retention. Your reputation as an employer is critical to attracting the best staff and to keeping them. Your local community is often your biggest source of recruitment so it is essential that you are respected and valued by local stakeholders. What people are saying about you down at the local hairdressers or in a community Facebook group matters, a lot. PR that helps embed your home within its community can have a huge positive impact on recruitment.
Part of being a strong leader is the ability to communicate well with stakeholders but often time-poor, admin-overwhelmed managers can struggle to do this despite best intentions. Aligned with the objectives of home managers, well planned PR, that highlights the values and culture of the home, can fill this gap and keep people informed and updated, ensuring that they feel a part of the home and its success.
Account Manager: We’re looking for an experienced PR professional who is passionate about developing their career in a fast-growing agency. The successful candidate will have a proven ability to manage multiple client relationships, a strong news sense and good media relations experience and will be able to assist with the company strategy for new business.
Badby Park is a specialist nursing and rehabilitation facility with comprehensive services dedicated to neurological illnesses and disorders.
Arc Seven supports Badby Park with all elements of its PR function.
The CAP (Continuous Advancement Programme) Awards recognise excellence in catering and housekeeping and are regarded as the highest measure of quality, safe best practices and service in the healthcare and private education sectors.
Arc Seven leads all aspects of the awards PR, from liaising with winners to position CAP as thought leaders in catering and housekeeping.
Arc Seven was hired to deliver a values-led PR campaign for adult social care provider Swanton Care & Community to position the company as a true innovator in the sector.
Precious Homes is an adult social care business that provides care and support to people with learning difficulties who may present with behaviour described as challenging.
Arc Seven was brought in to help the company tell the stories of its success and to create a continued news presence to deepen engagement with existing stakeholders and reach out to new ones.
Launch a new luxury boutique care group with homes across the South of England, from planning permission to opening and into ongoing reputation management and community stakeholder engagement.
Establish each individual home as the premier care provider within the region, to drive occupancy rates from day one.
Significantly raise the profile of Alzheimer’s research charity BRACE to drive fundraising for scientific research.
Lead the strategic communications review of International NGO Doctors of the World UK following the appointment of a new Executive Director.
The £12 million Well London project aims to improve the health and wellbeing outcomes of people living in some of London’s most deprived neighbourhoods.
Funded by the Big Lottery, and backed by the Mayor of London, Arc Seven was hired to handle the strategic communications review for the initiative.
© ARC Seven 2017