Swanton Care & Community

Arc Seven was hired to deliver a values-led PR campaign for adult social care provider Swanton Care & Community to position the company as a true innovator in the sector.

Key deliverables:

  1. Creation of a thought leadership strategy for Swanton c-suite, focusing on key themes to ensure Swanton has a major share of voice on the issues that matter to it the most
  2. Creation of news and public affairs watching brief to ensure Swanton never misses an opportunity to comment on the issues that are relevant to its stakeholders
  3. Production of op-ed and comment pieces for national media
  4. Training staff on the ground to become ‘reporters’ for the organisation so that the most newsworthy content is always available for online and offline media
  5. Evidencing the Swanton brand in action through the creation of innovative values-based positive PR strategy which ensures that all content produced by the organisation demonstrates living values in action that are relevant to target stakeholders
  6. Ongoing 24/7/365 on-call press office service, including full media monitoring
  7. Analysis and advisory on all key political announcements to affect the adult social care sector, and implications for providers
Swanton Care

Swanton Care and Community