Alistair Clay, Director

Alistair is the co-founder of Arc Seven Communications and leads on crisis and issues management, thought leadership, media relations and media training.

As a social care expert Alistair has handled countless major crises and guided his clients through the publication of CQC inspection reports, Panorama investigations, challenging issues surrounding hidden cameras in care, allegations of abuse, absconding residents – most famously the wonderful D-day veteran Bernard Jordan.

Alistair works alongside investors to develop communications strategies that build strong reputations for successful trusted businesses in the health care, social care and education sectors.

Before setting up Arc Seven Alistair was Media Relations Manager at International NGO Plan UK where he led the Haiti Earthquake media campaign and crisis managed a potentially damaging ASA investigation into the charity.

As a healthcare specialist Alistair has coordinated a number of high-profile campaigns for Alzheimer’s research charity BRACE, including the recruitment of major ambassadors Jonathan Dimbleby, Martyn Lewis CBE and leading dementia campaigner Beth Britton.

His passion for health and social care has seen Alistair win major accounts for Arc Seven Communications in recent years and as a former national journalist (The Daily Mirror, The Independent and ITV) his contacts and understanding of the mechanics of the media are first class, delivering national media coverage time and time again.

Alistair joins the likes of Alastair Campbell and the Sun’s current Political Editor Tom Newton Dunn as a graduate of the Daily Mirror’s highly respected graduate training scheme.

Away from Arc Seven Alistair is Director of Media Relations for Shenpen International, a charity working to support Tibetan refugees living in exile in South India.

Dr. Gemma Keogh, Director

Gemma is the co-founder of Arc Seven Communications and the strategist at the heart of all major campaigns.

Whether a one-off project or an on-going campaign to address reputational issues, Gemma’s precisely planned operations deliver outstanding results.

As a health and social care specialist she has an excellent understanding of the reputational issues the sector faces and her behaviour changing strategies focus on engaging key stakeholders and communicating the difference providers make to the daily lives of the individuals they support.

Gemma is passionate about engaging staff in a company’s communication strategy and helping them understand the importance of their role in demonstrating and evidencing positive outcomes. Gemma leads the training team at Arc Seven and regularly conducts courses on staff engagement, building culture through behaviour and its impact on positive PR and reputation.

Gemma has delivered high-profile projects for the agency’s key clients including; Launching a brand new luxury boutique care group, Gracewell Healthcare, creating a community of interest around the brand and ensuring that the staff had a 360 degree understanding of the vision, personality and values of the company; Training staff and establishing a company culture of communication through evidencing positive outcomes at adult social care provider Swanton Care & Community; Empowering health and wellbeing change in London’s most deprived housing estates for the Lottery funded Well London Initiative backed by the GLA; A series of thought leadership debates for Alzheimer’s research charity BRACE on the future of dementia research and care, chaired by Jonathan Dimbleby and Sir Martyn Lewis.

Never one to sit on her laurels Gemma has recently completed her PhD in Anthropology which looks at how cultural values are embodied through ritual practice at a Tibetan Buddhist monastery in South India.

Tom Brereton Downs, Head of Digital/Video

Tom combines his 25 years’ experience in video, TV and media with the creative energy and spirit of a millennial YouTuber.  He started out, in what might today be called a digital media agency, but back then involved working with video tapes the size of breeze blocks and mobile phones that were slightly bigger!

He left a promising career at Abbott Mead Vickers BDDO to establish, the immodestly titled, Genius, an ‘ideas’ consultancy in the heart of Covent Garden.

This was followed by several years at MTV by day and running The Machine Room (a theatre in Kentish Town), by night.  Underlying all this has been a love for film.  A passion that led to teach filmmaking in schools and universities.

He has written/directed and produced numerous short films and promotional video, his favourite, a spoof documentary featuring Penelope Keith, Richard E Grant, Dan Stevens and Rebecca Hall amongst others. Today he is the founding director of Screenology (a film school based in Bristol and Berlin) and Film Kitchen the producer of online TV channels for organisations.

Emma Endicott, Account Manager

Emma is the Account Manager at Arc Seven and is passionate about adult social care, in particular about raising awareness of the issues that affect those with LD and autism and their families.

Emma is integral to the smooth running of the agency assisting the Directors with key components of account management.

As an avid social media user, Emma loves to share industry news across Twitter, Facebook and Instagram.

Previously Emma enjoyed a very successful career with Railston – the Shopfitters – where she was responsible for a £6 million account with TK Max, managing a team of six; in charge of the UK roll out of Estée Lauder concession stands in department stores and a high profile new toy section in Hamleys, London.

When not taking care of her ten-year-old triplet boys Emma is a keen runner, a registered swimming instructor and a Cub leader. Emma also enjoys fundraising for BLISS (for babies born too soon, too small, too sick) – including running the London Marathon and organising pop-up clothes swap parties!

Poppy Nowicka, Junior Account Executive, 

As an English Literature graduate of The University of Reading, Poppy gained experience in PR and Journalism before spending some time overseas working as a Scuba Diving Instructor for luxury resorts whilst dealing with high end clientele.

Poppy is now keen to channel her passion for PR by pursuing a career in the industry with Arc Seven. She also uses her previous experience to write for scuba diving publications, marine conservation charities and her dive blog. When not working Poppy enjoys surfing, freediving and going to the gym.

Nat Thompson, Photography

Arc Seven has teamed up with Nat Thompson Photography to provide a high quality image service for its clients.

From event and news photography to corporate shots for brochures and websites Nat has worked with Arc Seven for more than 10 years and delivers the highest quality photographic service with beautiful imagery.

Impactful images are absolutely vital to any compelling PR campaign and our photography service will ensure you get the photographs you need to tell your story and connect with your audiences.