Health and social care specialist agency Arc Seven Communications has launched a new online reputation service for the care home sector. The agency will now offer clients a service that focuses on translating the nuance of their social care offering into a compelling digital presence. The new service is the culmination of almost 10 years […]
Creating awareness is one thing, building trust is quite another. In the social care sector, probably more than any other, it’s the latter that brings real results but is often forgotten in pursuit of the former.
It might seem a little unusual for the director of a health and social care PR agency to encourage people not to do PR – but I am, well, sort of. ‘Doing’ PR (public relations) without ‘being’ your PR can be a dangerous game in the social care sector. Of course it’s great to secure […]