Introducing Our New Book: A Practical Guide to Protecting Reputation in Health and Social Care

This essential book is designed for CEOs, communications leads, investors and anyone else who needs to make critical, and often fast, decisions that impact the reputation of their organisation.

In an age of misinformation, viral content and fast-moving AI, making the right judgment call under pressure has never been harder, or more critical.

Whether you’re facing media scrutiny, online attacks, challenging stakeholder issues or dealing with a historic legacy of ‘bad news’ our new book will skilfully point you in the right direction.

Over the past 15 years at Arc Seven Communications, we’ve helped providers handle everything from viral social media storms and undercover exposés, to regulatory failures, criminal investigations, and emotionally charged family situations that can quickly escalate online or in the media.

And through it all, one truth has become abundantly clear – how you communicate in a crisis matters just as much as how you respond operationally. 

Trust capital

The book explores a concept that I’ve become increasingly fascinated with, Trust Capital, in other words the strength, depth and durability of your reputation amongst the minds of the people who matter the most to your organisation. 

Trust capital, the perception of your integrity, transparency and competence, is your most precious currency. This book will help you protect it.

Crisis Communications: A Handbook for Health and Social Care Providers is a practical, frontline guide to help protect and build your reputation when the stakes are at their highest.

What You’ll Learn from This Book

• What trust capital is and why it’s the most valuable asset in health and social care
• The 8 critical lessons from real-world crisis scenarios and how to apply them
• How to spot and act on the early warning signs of reputational risk
• Why internal communication is just as important as external messaging
• How to prepare a crisis-ready culture rooted in transparency and accountability
• The anatomy of a media crisis and how to control the narrative when the pressure is on
• Why staff training and frontline awareness are essential to preventing escalation
• How to respond to negative reviews and social media firestorms
• Techniques for rebuilding trust and reputation after a crisis
• The difference between proactive and reactive crisis management and why you need both
• Legal and regulatory considerations to factor into your communications plan

Whether you’re leading a care group, a hospital group, or an investment portfolio in the sector, this book will help you safeguard what matters most: your key stakeholders’ trust in your organisation.

👉 If you’d like a copy or want to talk about your own crisis comms readiness, get in touch at alistair@arcseven.co.uk or drop me a DM on LinkedIn.