If you’re a care provider without a marketing team, or you have just a small team trying to do everything, we can help.
It can be overwhelming to be responsible for driving occupancy and referrals via PR, digital marketing, traditional paid for advertising, events, community engagement activities and face to face meetings with commissioners if you’re on your own.
All of these channels MUST be in harmony if you want your care home marketing to be effective.
specialists we can provide the highest quality support for your marketing person,or team, so you can get the most out of them.
We have a range of bespoke products to fit your nee
Get the Care Home Marketing Audit
A full marketing and brand audit will ensure that your values and your messages are aligned with the needs of your target customer. Are you giving them something they actually want?
Stakeholder review. What communications do you have with residents, service users, staff, commissioners, local communities, investors? What is their impact?
Staff consultation – what do they feel the values of the brand are and do they feel that your current marketing strategy communicates this?
Once we have a detailed picture of these marketing essentials we will then assess how your current PR and marketing efforts are reflecting your brand and ‘selling’ your social care service. Are you using the right language, the right tone, the correct messages?
A comprehensive review of existing marketing collateral will include:
- Digital – website and social media
- Print – brochures, newsletters, internal communications – letters etc
- Paid for advertising
- Review of any press releases proactive and reactive – how are you talking about your care service in the local press and trade media?
Get The Care Home Marketing Fix
Marketing Mentor Basic
Based on the findings of the audit we will help you create a winning marketing strategy and coach you to put it into action. One that will increase web traffic and referrals – and fuel recruitment and retention.
Marketing Mentor Premium
Monthly coaching calls with your marketing person/team to keep them on mission and to solve any problems they may be having with occupancy and recruitment
Marketing Mentor Expert
Weekly calls with one of our directors to ensure all marketing tactics are working as they should, fast solutions to stagnant web traffic and low referrals and access to a well of original marketing event ideas that will bring the local community into your service and build real trust