Does your website drive referrals to your social care business?
Do you feel online reviews of your service do you justice – or cause you harm?
Do you have multiple social media channels each with a different look and feel?
For family members looking for a care home for a loved one, one of the very first actions they will take is to pull out their mobile phone and Google “Care home in TOWN”.
If the first page of Google includes negative media coverage, poor reviews, outdated social media pages and a link to a weak website you’ll never hear from them again.
In 2019 having a strong online reputation has a direct link to your occupancy levels.
We will bring order to the chaos and create a digital marketing strategy for your business that will bring results.
We can work alone, or with your marketing team, to create an online presence that builds confidence and quickly communicates why your care business is one that can be trusted to deliver outstanding care.
We’ll start with a full audit of your online profile and ask:
- When a potential customer lands on your website is it clear why they should use your care service?
- Do you have a clear call to action?
- Are you making the enquiry process easy for them?
- Are you communicating your brand values in action and why you care?
- What stories are you sharing – is your content working hard enough for you?
- What are other websites saying about you, especially review sites and local community blogs – sources of information that your potential customers trust
- What does online media coverage say about your service?
- Is your social media output targeted and meaningful?
Taking this information we’ll build a digital marketing strategy that will put you ahead of your competitors and ensure you have an
Our digital marketing solutions include:
- A full re-write or your existing website, or recommending the creation of an entirely new website, that communicates clearly and quickly your offer
- Development of engaging lead magnets on your website to build your email list of potential customers so you can always stay in touch
- A full SEO audit of your existing content to improve your website traffic – maximising for relevant keywords
- Social media profile building, management and monitoring
- A proven system for gathering positive user reviews and sharing these on the relevant review websites
- Help to build trust in your brand by being authentic and communicating your values
- A full review of your brand messaging and recommendations to share these across your digital channels so your business has a clear and consistent offering
