Brand & Culture
A healthcare brand: it’s how you think, how you act, what you say - it’s not a logo
At the heart of your brand is an innovative idea, a mission to make a difference to lives of vulnerable people or a bold ambition to change the way health and social care is delivered in the UK. What your brand stands for is so much more than a logo – it’s a way of thinking and behaving that shapes your offering and workplace culture, and sets you apart from your competitors.
Our sector-leading, behaviour-focused strategies, led by an anthropologist and a team of communications specialists, encapsulate the essence of your brand and helps you articulate your unique message across all of your marketing channels.
We’ll help you develop a brand and culture, authentic to your values, so you can communicate with a clear brand voice and identity that connects with your key stakeholders and builds trust.
Working from the inside out, we’ll articulate the essence of your brand so that you have clarity and consistency of messaging across all areas of your business. We’ll help you reinforce that message amongst key audiences with creative content, building and protecting your reputation.
Using a combination of visual tools (character design, video, animated social media posts), learning and development products (handbooks, journals, bespoke training) and storytelling (media, social, web) we create a compelling and engaging narrative for your brand that empowers and shapes the behaviour of your team and your stakeholders.
Recruitment and retention
By communicating your stories of innovation, evidencing your values in action and demonstrating the positive impact you have on people’s lives, we’ll help you recruit and retain a talented team, that love what they do.