Be confident that when you Google your business - you like what you see...
'Today’s news is tomorrow’s chip wrapping.' Not any more. Your business is constantly creating a digital footprint which shapes its reputation. You can’t afford your website, social channels, news coverage or online reviews to work against you. Every successful healthcare business needs a joined-up digital PR strategy that will bring results, using coordinated content that builds trust and strengthens your reputation.
An outstanding website
We ensure your website quickly communicates why your healthcare business is the one that can be trusted to deliver outstanding service. You need content that evidences your values in action and showcases your approach.
Social media that engages
Your social media channels will be used to amplify key messages by sharing posts about the impact you make. In a care setting, seeing your residents engaging in fun activities supported by compassionate care providers will reassure relatives and inspire them to recommend you.
SEO that makes you visible
We use a mix of content to strengthen your online reputation. Our writers create blogs and articles about positive stories inside your services and homes. Skyscraper content using keywords and SEO techniques will help you rank higher and be easily findable.
Our Digital PR solutions include:
Website build - a site that communicates your offer clearly and quickly.
A full re-design and re-write of your existing website.
Development of engaging lead magnets on your website to build your email list of potential customers so you can always stay in touch.
A full SEO audit of your existing content to improve your website traffic – maximising for relevant keywords.
Social media profile building, management and monitoring.
A proven system for gathering positive user reviews and sharing these on the relevant review websites.
Linking your media relations campaign to your social media strategy - understanding how mainstream media coverage influences your online reputation, potentially for years to come.
Working with influencers in your sector to ensure word of mouth is strong and authentic.