In the event of a crisis or a serious reputational issue you need to be confident that your key spokespeople can deliver a polished performance to the media.
One that maintains trust in your social care business.
The social care sector is high on the news agenda. From the funding crisis to the quality of care available, social care is a highly emotive business and therefore one which the media focuses on.
Not a week goes by without a care home, a mental health facility or and SEND school finding themselves in the media crosshairs.
What you say – the message – can be as important as how and when you say it.
Our media training will put you in control of any reputational threat and potentially stop a serious issue spinning out of control and hurting your business permanently.
It’s vital you tell YOUR side of any story.
Led by a former journalist we know the types of question a reporter will want to ask and the areas of your business they will focus on. During your media training session we will cover:
- How to prepare your ‘line to take’ in advance and be able to communicate your messages in a calm and authentic manner
- When to respond to an invitation to give a media interview – and when not to
- The crucial differences between giving an interview on TV, radio, print and online
- Preparing to be interviewed by more informal media – podcast or blog
- Taking on challenging questions and pivoting during a live interview
- How to appear on camera and what to wear (appropriate to the story)
- Filming your interview for review and suggested improvements
