Each of your care services is a goldmine of positive stories.
Stories that evidence your values in action and show the positive impact that you have on your service users and residents.
Stories that will drive occupancy and help you appeal to the best staff in the local area.
And yet it can be tough to get hold of these stories in a timely fashion and to a standard that can be used in the media or online.
Service managers and activities coordinators are busy and communications tasks can be at the bottom of their to do list.
We recognise this challenge.
It’s one that we have faced and it’s why we have created a proven system that EMPOWERS local service staff to become storytellers and builds PIPELINES of content from each service to your central office.
Our Social Care Story Service will mean each of your care services gets regular local media coverage, a steady stream of positive case studies for your website and social media channels, increased web traffic and crucially each service stays on brand with the wider group.
Why does this work? Because our system makes it easy for local leaders to become storytellers without getting bogged down in theory.
Our Social Care Story Service includes:
- A step by step positive PR training manual for all service managers and activities coordinators to show them where their stories are and how to share them
- Online webinar training with service managers and activity coordinators to take them through the Positive PR Training Manual and to answer their questions
In the training we cover:
- Real-life examples of the different types of engaging stories from competitors – from personalised care stories to community partnership stories
- Answering these questions to find the story: How did we make someone’s day? What dream did we make a reality? What tiny difference was a big deal for a service user? Which local community group did we work with? What awards have we won? Which team member has gone the extra mile?
- The importance of quality images and how to take them
- Stories that are suitable for the company’s own media channels (website, social, newsletter) Vs stories for local and regional media
- GDPR and media consent (with consent forms provided)
The training session is deliberately kept to an hour so that we ensure people stay switched on and enthused by the thought of sharing their stories.
Managers do not need too much information, they just need the right information.
Once the training is complete all staff are sent emails at the start and the middle of each month by Arc Seven prompting them to share their stories.
This email also includes tips and reminders of the types of stories we are looking for, with reference to upcoming awareness days and events to prompt individuals to plan their own newsworthy activities.
While no system is perfect we find that the Social Care Story Service is by far the most effective for social care providers who want to show their impact and engage their stakeholders week in week out.